Every company invests in business continuity. It protects infrastructure, data, processes, and expertise. Yet there is still a blind spot that, sooner or later, affects every organization: What happens to people’s digital assets when they can no longer manage them?
Until now, the answer has often been silence.
It is precisely this awareness that has given rise to the new partnership between Zephorum and Confcommercio Milano, Lodi, Monza e Brianza, through which members can access the Coffer service under a special agreement—the solution developed by Zephorum for managing digital legacies and ensuring the continuity of personal and professional data. The agreement recognizes this issue not only as an individual need but also as a safeguard for businesses, employees, and stakeholders.
From Traditional Welfare to Digital Welfare
In recent years, the scope of corporate welfare has gradually expanded.
From supplemental health care to psychological support, from training to work-life balance, companies have begun to take care of people in an increasingly comprehensive way.
Today, however, our identity no longer ends at the boundaries of the physical world.
Professional emails, the cloud, shared files, social media profiles, confidential documents, credentials, creative content, and digital relationships: an increasingly significant part of our lives—and of the value we produce—exists exclusively online.
Ignoring this digital assets means leaving a new area of risk unprotected.
That is why digital continuity is not merely a technological issue, but a natural evolution of the very concept of employee welfare.
Digital continuity is also business continuity
When a person suddenly passes away or loses the ability to manage their digital tools, the consequences do not affect only the family.
The organization may also face significant challenges:
- information that becomes inaccessible;
- sensitive data that can no longer be properly managed;
- reputational risks;
- compliance issues;
- operational disruptions;
- difficulties in ensuring proper governance of digital assets.
Discussing digital continuity therefore means addressing the issue of organizational resilience. This system complements cybersecurity policies or backup systems by introducing a perspective that has been largely overlooked until now: that of digital person continuity.
A new benefit that protects individuals and businesses
The agreement with Confcommercio is a significant milestone because it introduces a new paradigm.
The protection of digital legacy is no longer viewed as an exclusively private matter, but as a benefit that can be made available to employees as part of corporate welfare policies.
An approach that creates value on multiple levels:
- it protects the individual and their family members;
- protects the company’s information assets;
- strengthens the culture of security;
- contributes to employer branding by demonstrating a commitment to innovative issues with significant social impact.
The agreement also highlights how the service can be classified as a welfare benefit under Article 51 of the TUIR, thereby expanding the possibilities for companies to adopt it.
Technology must also look to the future
For years, we’ve talked about digital transformation, focusing on efficiency.
Today, we must also begin to talk about digital responsibility.
Every innovation creates new rights, new duties, and new forms of protection.
Digital continuity is one of them.
It’s not just about what we leave online, but how we choose to manage it, while simultaneously protecting the people, families, and organizations we’re part of.
The partnership between Zephorum and Confcommercio is moving precisely in this direction: helping to foster a culture of digital prevention that integrates cybersecurity, privacy, and governance, transforming a topic that is still little known into a concrete driver of innovation and well-being.
Because the future of corporate welfare also involves protecting their digital identity, the memories they build every day, and the continuity of what—thanks to technology—will continue to exist tomorrow as well.
Learn more about the partnership at: https://www.confcommerciomilano.it/it/impresa_persona/convenzioni/convenzioni/Servizi-informatici-e-soluzioni-web/Zephorum/index.html
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